The holidays are meant to be a jolly good time, but between shopping, traveling, and the occasional squall, it’s easy to get overwhelmed. So we used the one thing guaranteed to spread cheer to those struggling this season: music. When someone tweeted about what was making their holiday gray, we responded with a personalized song composed just for them and delivered by a choir. #GiftGoodVibes not only de-Grinched people, but encouraged them to share their good fortune with someone else. It’s how JBL spread joy over the Twitterverse for all to hear.
All those good vibes translated into a lot of good cheer, not to mention tons of engagement for our one-day, real-time activation.