![](https://cdn.myportfolio.com/05d89818-33e5-4e59-8495-efc6710f45b7/d55b36b9-14c6-445b-8eb0-214c315d7b32_rw_1920.gif?h=9dfe01dbcfb85c5e59270b4268e44ad0)
It doesn't matter what you tell people. All that matters is how you make them feel. No one wants to be on the receiving end of a sales pitch. They want to be entertained, enlightened, inspired. If I can make a brand a part of that story, I consider that a success.
A brief history
My journey to advertising was far from conventional. Thrice upon a time, I was an editor, a journalist, even an animal welfare officer. Crazy, right? But as a CD, I cut my teeth at a healthcare agency before moving to traditional agencies to help multi-million-dollar retained accounts expand their brand’s global reach. And as a freelancer, I’ve tackled all kinds of challenges, like helping CPGs have a bigger impact IRL and making blockchain startups more digestible to the uninitiated.
The current state of affairs
I divide my time between the Catskill mountains and the New York Metropolitan area. It gives me the space and freedom to do the things that all weirdos need to do: be creatively expressive. That may mean painting, woodworking, cartooning or learning to weld (still working on this one). I guess it’s like John Baldessari said, I feel like I cannot not do art.
Accompanied by my wife and dog, I can often be found strumming my six-string, plodding through the woods, or otherwise pretending to be John Denver.
See some results of my compulsion to create below.
![](https://cdn.myportfolio.com/05d89818-33e5-4e59-8495-efc6710f45b7/a237f232-2335-4265-bc5d-2522482f00ec_rw_1920.png?h=da6162b4831af3106c712415ef8e366b)
![](https://cdn.myportfolio.com/05d89818-33e5-4e59-8495-efc6710f45b7/e0ac6e59-5f35-4b9b-986e-3edc547723d5_rw_1920.png?h=dc6e4b5eb8741fad19c630117bdea7d2)
![](https://cdn.myportfolio.com/05d89818-33e5-4e59-8495-efc6710f45b7/ddd6cfc1-fb33-4e73-85b9-3c7c2f156fb6_rw_1920.png?h=0f56ac9dc2513d76d4bbea7be12d0973)
![](https://cdn.myportfolio.com/05d89818-33e5-4e59-8495-efc6710f45b7/6c9ec191-e971-493e-8c95-cc47521a3f80_rw_1920.jpg?h=6408f31e8fe67a790bbc28e07ef0f719)
![](https://cdn.myportfolio.com/05d89818-33e5-4e59-8495-efc6710f45b7/24496064-1436-4bfc-8786-b1f6f1eb33ed_rw_1920.jpg?h=ef5236164cb31123edc752ab500b1f2f)
![](https://cdn.myportfolio.com/05d89818-33e5-4e59-8495-efc6710f45b7/2c1a8383-e535-4a0f-a0bd-fa9fdad3003f_rw_1200.jpg?h=5612424e9e1b39199bcb9551179211e2)
![](https://cdn.myportfolio.com/05d89818-33e5-4e59-8495-efc6710f45b7/5c0118a3-eefa-4530-98a3-51435dddbb9e_rw_1200.jpg?h=dbd458f5a52879d307ea50fd491ba9a9)