BP was faced with the challenge of improving its image in the wake of the Gulf oil spill. To help shift perception of the brand, we led BP on a strong digital push that highlighted their support for Team USA and their ongoing commitment to America.

By using both conventional and nontraditional digital media, we helped them deliver an inclusive message of support that users were willing to engage with.
 Anthem TVC
  Augmented Reality Experience 
Online and Interactive Video
Digital Display