Getting young adults to think about fiscal responsibility isn’t easy.
With a target that’s bent on living in the moment, the strategy was to use FOMO in a new way. Instead of missing out on fleeting experiences, get people to consider being left behind when it comes to financial accomplishments.
The solution was an approach rooted in the truth that there’s often a disconnect between intention and action when it comes to saving.
Winner, Gold - Ad Council's Annual Creative Award