"We have art in order not to die of the truth." 
-Friedrich Nietzsche 

I know it's a rather lofty quote. And if I'm being honest, I never even finished the book. But it resonates with me and my take on creativity. The truth is a feeling. And it doesn't matter what you tell people. All that matters is how you make them feel. No one wants to be sold to. They want to be entertained, enlightened, inspired. If I can make a brand a part of that story, I consider that a success. And that concludes my pontification. 

A brief history 
My journey to advertising was far from conventional. Sure, I've worked on expansive campaigns for brands with global reach. But before that, I was an editor. And before that, a journalist. And that's not even including my time working in the world of animal welfare. Crazy, right?

The current state of affairs
I hang my hat in Brooklyn, accompanied by my wife and dog. I can often be found strumming my six-string, plodding through the woods, paddling the ocean, or otherwise pretending to be John Denver. 




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